Industry News

OpenAI Goes All-In on AI Hardware — Jony Ive-Designed Smart Speaker to Lead Device Family

OpenAI has a 200+ person team developing a family of AI devices. First up is a Jony Ive-designed smart speaker with camera ($200-300), shipping early 2027. Smart glasses and smart lamp also under consideration.

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OpenAI's AI Device Strategy


OpenAI has assembled a dedicated team of over 200 people to develop AI-powered devices, according to a report by The Information.


First Device: Smart Speaker with Camera


  • Price: $200-$300
  • Design: Jony Ive (former Apple design chief)
  • Launch: March 2027 at earliest
  • Features: Camera recognizes nearby objects and conversations, Face ID-like facial recognition for shopping

  • Other Devices


  • Smart glasses: Targeting mass production by 2028
  • Smart lamp: Prototypes exist but release is uncertain

  • Background


    OpenAI acquired Jony Ive's hardware company for ~$6.5B in 2025. Apple is also reportedly developing AI glasses, an AI pendant, and AirPods with cameras, intensifying competition in the AI device market.

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