Apple Unveils New $599 MacBook Neo to Take on Chromebooks

On March 5, 2026, Apple officially unveiled the long-awaited low-cost MacBook, the "MacBook Neo." Priced from $599, it is the most affordable model in the MacBook lineup to date, specifically targeting the student and education markets. This new product is Apple's answer to the long-rumored Chromebook competitor and has the potential to create a new stir in the PC market.

At the heart of the MacBook Neo is the latest A18 Pro chip. This chip features a 6-core CPU with two performance cores and four efficiency cores, a 5-core GPU, and a 16-core Neural Engine, enabling high-speed processing of on-device AI tasks. This allows for complex calculations and the execution of machine learning models at speeds previously unimaginable for an entry-level laptop. Apple claims that this chip delivers superior performance to any laptop in its price range.

In terms of design, it features a 13-inch Liquid Retina display for vibrant and accurate color reproduction. The body is available in multiple color variations, catering to the personalization needs of younger users. With a battery life of up to 16 hours, it is more than capable of handling a full day of classes or use on the go.

The introduction of the MacBook Neo is expected to have a significant impact, especially in the education market. Apple is making a full-fledged entry into this market, which has been dominated by Google's Chromebooks, armed with the macOS ecosystem, powerful performance, and an attractive price point. The availability of professional applications like Final Cut Pro and Logic Pro also makes it an attractive option for students in creative fields.

Pre-orders begin today, with sales starting on March 11. It remains to be seen how this "Chromebook killer" from Apple will reshape the landscape of the education market.